In the article “Can Experiential Marketing Save The Real Estate Industry…Again?,” The Close chooses The Steinway Suite event at The Harrison as a successful and unique marketing case study. Highlighting how The Harrison partnered with Steinway & Sons to bring their residences to life with the finest handcrafted grand pianos, The Close writes on how this brand partnership brought something new to the table for both brand partners and prospective buyers.

“Eager to get their high end instruments in front of well-heeled homebuyers, Steinway offered one of their top of the line Spirio player pianos. They then hired a concert pianist to play the piano at their launch parties, and also got to show off the piano’s (amazing) self-playing features on showings.”

Read the full article here.