SoMa is leading the way into the future of San Francisco—a future that’s more urban, vertical and transit-rich. And at The Harrison, we’re seeing several evolving elements in particular that are making this future evident. Get a glimpse inside the urban renaissance that’s happening in SoMa below.

Innovation

Believe it or not, the Bay Area is now home to more than 4 million jobs for the first time in its history—all by virtue of a continuing economic boom. Top companies are still recruiting at the highest rates and the industry-leading companies recently attracted to the area—Google, Salesforce, Slack and beyond—are indicative of the growth that is already here and undoubtedly forthcoming.

Architecture

SoMa is amongst the newest neighborhoods in San Francisco, which has ultimately given rise to a variety of new architectural styles that stand in contrast to the older, more historic locales in the city. Here, “iconic” San Francisco is being both literally and figuratively redefined. The many new buildings in SoMa, including The Harrison, are indicative of a more vertical future of San Francisco that, with it, offers a more amenitized lifestyle.

Transit

An urban renaissance is nearly synonymous with an upsurge in transit. In SoMa alone, residents are within moments from the area’s largest employers and have simple access to the freeway, Bay Area Rapid Transit (BART), CAltrans, Muni and the Ferry Building. The neighborhood has likewise been ranked amongst the most walkable and bikeable in San Francisco, making it an effortless locale to both live and work.

Cleanliness

The Transbay neighborhood, Folsom Street and Rincon Hill are slowly adopting a new name “The East Cut,” and the community benefit district that comes with the name provides 24/7 security, daily street cleaning and programs to help homeless off the street. Here, San Franciscan’s largest concerns are being directly addressed and, as a result, those who both live and work in the area are given a clean, enjoyable environment to call home.